UC Berkeley’s Best Clubs for Marketing


Are you looking to pursue a career in marketing, but don’t have any relevant skills to put on your resume? One of the biggest paradoxical challenges in finding a marketing internship is that you need experience to gain experience. Not to mention, the job market is really competitive throughout the Bay Area. In that case, you should consider joining a marketing club on campus!

There are many benefits to getting involved in a professional marketing organization and extending your college experience beyond the classrooms. Becoming a member will help you acquire more knowledge and experience pertaining to marketing. In addition, you get to be a part of a community of like-minded and creative individuals and gain access to networking and recruiting events. To help you get started, we have put together a list of the best clubs at University of California, Berkeley that focus on marketing.

   1. Undergraduate Marketing Association (UMA)

The Undergraduate Marketing Association, also known as UMA, is an organization that provides marketing and consulting services. Consultants specialize within one of the three consulting divisions (Strategy Consulting, Design Consulting, and Events Consulting). UMA offers their members with the tools and first-hand experience in consulting, design, creative strategy, and event planning. UMA supports their members in reaching their academic and professional goals, and provide networking opportunities by hosting speaker series events at University of California, Berkeley. UMA’s client portfolio boasts of companies such as ATT, Microsoft, and Target.

Website: http://www.umaucberkeley.com/

Contact:  uma.ucberkeley@gmail.com

   2. imagiCal

Founded in 1980, imagiCal is a student-run, competitive advertising agency and creative consultancy. imagiCal members partake in case competitions for advertising, such as the National Student Advertising Competition, and develop campaigns for renowned brands. They also provide consulting services for a variety of clients, ranging from Berkeley-based non-profit organizations to Fortune 500 corporations. imagiCal members use a mix of both analytical and imaginative methods in order to provide creative strategies for their clients. Companies who have worked with imagiCal include Pizza Hut, Nissan, and JC Penney.

Website: http://www.calaaf.com/

Contact: contact@calaaf.com

   3. Marketing Community at Berkeley (MComm)

Marketing Community at Berkeley, or “MComm”, is a marketing organization that offers resources for students who would to like to gain a better understanding of the marketing industry. The club was founded by the UMA in 2013 and was previously named the Berkeley Marketing Club. MComm provides educational and career development opportunities, through workshops and case studies, so members can learn the necessary fundamentals for a career in marketing. MComm also holds marketing events to help members expand their professional network. Their partners include Nielsen, Cisco, and LinkedIn.

Website: http://mcomm.berkeley.edu/

Contact: mcomm.cal@gmail.com

   4. Haas Marketing Club

The Haas Marketing Club is specifically targeted for students who are enrolled in the MBA program at the University of California, Berkeley Haas School of Business. The Haas Marketing Club connects marketing-oriented students of the Berkeley-Haas community who aspire to work in top firms. The club provides members with opportunities to enhance their education, preparation, and connections in the marketing field. The Haas Marketing Club hosts a variety of events, such as academic support, interview preparations, and company visits throughout the Bay Area.

Website: http://haas.campusgroups.com/marketing

Contact: marketingclub@haas.berkeley.edu.

We hope that you find this list of marketing clubs helpful. If you decide that joining a professional marketing organization might not be for you, there are plenty of other opportunities to attend events and connect with business professionals from various companies. David Mitroff, Ph.D is a host for many professional networking events, social mixers, and workshops in the San Francisco Bay Area. Check out www.professionalconnector.com to see our upcoming events!

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