Topic: The Networked Professional: Adding Value to Your Appraisal Practice with the Power of the Internet. Date: Thursday, January 21 Location: East Bay – Lafayette Veterans Memorial Center The Social Media Summit was a full-day of networking and an informative social media discussions that expands mind and develop ideas to grow your business. Keynote speaker David Mitroff, Ph.D. and 5 panels were presented for attendees to learn proven strategies alongside a Q&A session. The summit attendees included Bay Area business leaders and marketing teams, social media managers and strategists, marketers, small business owners, entrepreneurs, and nonprofits. The mission is to use social media to help organizations, small businesses, and startups prosper and thrive by inspiring creativity, innovation, and collaboration. David spoke on incorporating social media as part of companys’ marketing strategy to increase revenue, taking advantage of online review sites, monitoring engagement, implementing social selling techniques, and leveraging employee’s influence to increase company visibility. David also introduced tools and techniques to drive sales regarding social media platforms.