Lost Your Biggest Customer? Here's Your Survival Plan
Inc. Magazine, founded in 1979 and based in New York City, is an American monthly publication focused on growing companies. The magazine focus on topics related to business growth, and publishes annual lists of the 500 and 5000 fastest-growing publicly held small companies in the U.S., called the “Inc. 500” and “Inc. 5000”.
This article about marketing and client management features David Mitroff as a marketing expert to showcase how small businesses can manage client relations to maintain growth and revenue:
“Ideally, you should never rely on any one or two customers for a majority of your sales, but it happens all the time. According to David Mitroff, the chief executive officer of Piedmont Avenue Consulting, industries such as construction and large-scale catering are particularly prone to an overreliance on a few big customers.”