Lost Your Biggest Customer? Here's Your Survival Plan
Inc. Magazine, founded in 1979 and based in New York City, is an American monthly publication focused on growing companies. The magazine focus on topics related to business growth, and publishes annual lists of the 500 and 5000 fastest-growing publicly held small companies in the U.S., called the “Inc. 500” and “Inc. 5000”.
This article about marketing and client management features David Mitroff as a marketing expert to showcase how small businesses can manage client relations to maintain growth and revenue:
“Ideally, you should never rely on any one or two customers for a majority of your sales, but it happens all the time. According to David Mitroff, the chief executive officer of Piedmont Avenue Consulting, industries such as construction and large-scale catering are particularly prone to an overreliance on a few big customers.”
David Mitroff, Ph.D. is a business growth strategist, international keynote speaker, and author who founded Piedmont Avenue Consulting, Inc. (PiedmontAve.com), that creates brand awareness, strengthens customer loyalty and streamlines business processes. David and his team advise clients on leveraging technology for creative initiatives from strategy through implementation.
Taking action, no matter how small, is the key to success
David inspires individuals and organizations to think differently through his keynote talks on a wide range of topics including Business & Entrepreneurship, Leadership, Branding Management and Innovation.
His vision of helping leaders and entrepreneurs to understand how to create successful business that stand out and thrive, how to grow your online presence, and how to develop marketing strategies that result in a better-positioned brand; has made him a sought-after business consultant in the San Francisco Bay Area, in California.
He has been a featured media expert for NBC, ABC, Inc. Magazine, Washington Post, The Meeting Professional, Hospitality Technology, California Lawyer, and more.