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Insider Inc.

A premier source of advice for small-medium businesses, features David Mitroff, to explain the benefits regarding good customer service and the importance of hiring experienced employees.

Insider Inc. is one of the most well-known American online media for finance and business news. It is a subsidiary of a German company Axel Springer SE.

Doing these 3 things will make you an expert on any topic, according to a Google mentor


“As you start learning something more and more, you realize you know less and less and less,” Mitroff said. 

This article from Insider Inc. summarizes David Mitroff’s TED Talk on “When Are You Good Enough To Become an Industry Expert.” Mitroff shared his story on how did he became a standup comic “overnight”. The idea is everyone can be an expert by following 3 steps below. 

  1. Spend 3 years learning your topic 
             “After a lot of research, and a lot of time and pain, I believe it takes three years to become an expert,” he said. 
  2. Build your confidence   
             “You have to believe in your product, or believe in your service. You have to believe in your community, and you have to believe in what you’re doing.”
  3. Take action
               “Now does that mean you just wait three years and then say, ‘OK, I’m an expert now’? No, you actually have to do stuff,” 
David Mitroff Insider Inc
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David Mitroff
Media Expert

David Mitroff, Ph.D. is a business growth strategist, international keynote speaker, and author who founded Piedmont Avenue Consulting, Inc. (, that creates brand awareness, strengthens customer loyalty and streamlines business processes. David and his team advise clients on leveraging technology for creative initiatives from strategy through implementation.

Taking action, no matter how small, is the key to success

David inspires individuals and organizations to think differently through his keynote talks on a wide range of topics including Business & Entrepreneurship, Leadership, Branding Management and Innovation.

His vision of helping leaders and entrepreneurs to understand how to create successful business that stand out and thrive, how to grow your online presence, and how to develop marketing strategies that result in a better-positioned brand; has made him a sought-after business consultant in the San Francisco Bay Area, in California.

He has been a featured media expert for NBC, ABC, Inc. Magazine, Washington Post, The Meeting Professional, Hospitality Technology, California Lawyer, and more.