California SBDC Professional Development Conference

California’s Small Business Development Center (SBDC) Network is one of the state’s primary resource partners for small business assistance. Their 43 service centers and administrative lead centers play a leading role in driving the state economy by providing small businesses and entrepreneurs with confidential, no-cost, one-on-one consulting and expert training. Their network is equipped to help business owners access capital, develop business and financial models, create and implement marketing strategies, connect to global markets, and grow their business online, among many other services. The CA SBDC Network is funded in part by the U.S. Small Business Administration with a 1:1 match requirement and a strong focus on collaboration. California’s SBDCs is the state’s largest and most effective small business assistance program. David Mitroff, Ph.D., works with several SBDC counties in the San Francisco Bay Area and was invited to speak at the California SBDC Professional Development Conference on leveraging competitive social media strategies to increase brand awareness and overall online and offline presence.