Do you own an events company but feel it hasn’t yet reached its full potential? Are your sales less than you hoped, and your customer base much smaller than anticipated? While it’s normal to experience highs and lows in your business, obviously during those slower you want to find a way to boost interest and thereby profits.
One way to go about that is to find a way to stand out from your competitors. Looking at it from a customer’s viewpoint, what makes your business different, why should they use your services for their next event? Here are some great and effective ways that you can go about carving out that special spot for yourself in the industry and truly stand out from competitors.
In order to stand out from the competition, you need to be aware of what it is the competition is offering. This requires a little bit of research on your part. If your competitors have websites, you can check them out to take a look at their services, pricing, typical client list, what kind of engagement they are getting on the website, and if there are any unique features that would draw someone to their events company and the website in general.
The goal of the competition research isn’t so that you can copy what they’re doing, rather, it’s so that you can make sure you aren’t a carbon copy of them.
Rather than just stick with your basic offerings, which are probably similar if not exactly the same as the competition, look for new offerings can that generate excitement.
A great example is the rides and games you can purchase through Galaxy Multi Rides. Giving your customers things such as Ninja courses, interactive action games, mechanical bulls, and Inflataparks can truly elevate your events company to the next level. These are the kinds of offerings that get customers interested and excited and wanting to book with you
You also need to be sure that your marketing plan is aggressive and diverse. It’s not enough to just employ the typical offline marketing techniques such as radio ads, newspaper ads, and flyers around town. Instead, take your marketing plan to the digital platform, as this will allow you to reach a much broader audience.
As for which social networks to get on – Twitter, Facebook, and Instagram are the big ones. You want to post content that is engaging and fun and draws people to your website for more information.
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