Social media and online marketing is everything in today’s world. If you didn’t post about what you ate or where you went on vacation, then to the rest of the world, you didn’t do it. Social media in the San Francisco Bay Area establishes a way to constantly communicate with one another without it being considered work or time away from life. Best of all, social media is helping businesses get their brand, name and products out there. Social media is never going to hurt business growth and it can work as an effective customer relationship management tool. Social media has helped companies like Purge Labs, Prism, and 6 Pack FitnessYour business can communicate with its customers directly. With a global pandemic going on, some businesses are failing, while others are adapting. Social media promotion is a key component to adapting to this new world of business we are in. Throughout this article are 5 ways to promote your brand on social media as well as spike sales.
1. Simple advertising posts
Promoting your businness and promoting your product on social media is an easy and effective way to get your product seen by potential customers. If your business has social media accounts, you can just make a post saying, “Hey! Here’s our product, this is what it does, and this is why you need it.” If your business has a big following, this is great advertising in itself. If not, there are ways to make a small payment and get your product post to show up as an advertisement on potential consumers’ feeds (Instagram and Facebook ads). You have a good chance of popping up in the feed of many people who live in the SF Bay Area. This works with all kinds of social media.
2. Contests or raffles through social media
A great way to not only get your product out there to new consumers, but to create a want for your product is through social media contests. You can have the advertising of your product done for you by offering one free product to the winner. You can do a raffle for the winner, but to be entered in the raffle, they have to share your post or tag a certain amount of people in the post. Now more people are sharing your product and even if they don’t win, your business is in their mind and they might just buy your product anyways.
3. Deals and promotions
4. Testimonial posts.
A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.
— Scott Cook, founder, Intuit
5. Posting community outreach
Social media has woven itself into the way of living, especially in the San Francisco Bay Area. Make sure it is live and your social media is sure to help your product in some way, whether it is gaining customers or creating a relationship with those current customers. Everyone is using it for fun, so why not use it for your business as well. A big following could lead to a sold out product. If you truly don’t know where to start with using social media to manage your product effectively, give Piedmont Avenue Consulting, Inc. a call today for their extensive experience in business marketing and business growth.
Piedmont Avenue Consulting, Inc. is a San Francisco Bay Area based business development and marketing consulting firm who creates brand awareness, strengthens customer loyalty, and increases lead generation by leveraging new technologies and streamlining business processes. Clients who hire us as marketing experts and business consultants include new and established companies, restaurants, franchises, law firms, high-growth start-ups, retail specialty stores, professional services firms, individual entrepreneurs and other diverse organizations.