Now think about it, this is important because you can become top-of-mind to your target audience and they will buy your products more likely than the ones from your competitors with which they’re not as familiar.
Brand awareness is often seen as the first stage of the marketing funnel.
With Ben & Jerry’s we turned their summer ice cream corporate catering event program into a year-round profitable program. This involved a complete overhaul of their sales and marketing strategy. We created new online Social Media content, along with matching traditional print marketing materials. This involved a comprehensive Yelp, Facebook, and Google Local campaigns. We had a sales video produced, which was sent to potential customers and integrated with other online content. Simultaneously we implemented Salesforce.com to manage their business sales process and Constant Contact for creative “front of mind” email promotion, customer loyalty, and front of mind marketing.
With City Solve Urban Race, Piedmont Avenue Consulting first focused on the remaking of its brand. This involved an extremely comprehensive review and implementation of Social Media strategies (Website, Facebook, Google, etc.) to increase their marketplace presence across the entire United States.
We then advised on hiring paid and non-paid interns along with technology solutions like Basecamp, Salesforce, and Google Applications for account team collaboration and cross-country expansion. We are continually advising them on their Social Media presence, event promotion, and corporate partnerships. We are also proud to be currently serving on the CitySolve Advisory Board.
With this solid foundation and ability to expand we are now advising on the revenue models for expanding the business into corporate team-building events.
PIEDMONT AVENUE CONSULTING, INC is a San Francisco Bay Area based business development and marketing consulting firm who creates brand awareness, strengthens customer loyalty, and increases lead generation by leveraging new technologies and streamlining business processes. Clients throughout the world who hire us as marketing experts and business consultants include new and established companies, restaurants, franchises, law firms, high-growth start-ups, retail specialty stores, professional services firms, individual entrepreneurs and other diverse organizations.
David Mitroff, Ph.D. is a business growth strategist, speaker, and author who founded Piedmont Avenue Consulting, Inc. (PiedmontAve.com), that creates brand awareness, strengthens customer loyalty and streamlines business processes. David and his team advise clients on leveraging technology for creative initiatives from strategy through implementation.
David inspires individuals and organizations to think differently through his keynote talks on a wide range of topics including Business & Entrepreneurship, Leadership, Branding Management and Innovation.
"THINGS DON'T JUST HAPPEN, YOU HAVE TO CREATE OPPORTUNITIES FOR LUCK TO OCCUR"