The next step to bringing a successful product to the market is to implement strategies around promotion, marketing, sales, and customer success.
Finally, succeeding goes through managing and monitoring the usage, growth, and economics of the product by collaborating with finance, data science, and others.
BUILDING A PRODUCT WORKSHOP COVERS
Choosing the right product to build
Identifying/ Changing your product for your market and competition
Importance of Community and Networking
Product Marketing Strategies and 12 month Plan
Data Driven Marketing
Next steps to build your product
topics covered:
Where are your customers? David mentioned the book “Crossing the Chasm”, which describes there are many stages in the product lifecycle, including innovators, early adopters, early majority, late adopters, and laggards. The trick is to think about “where are your customers?” and how are you going to target those people. Different groups of customers will have different marketing strategies. Learn more about how to attract new clienteles/customers while drives returning customers back to your business by creating a Customer Loyalty Program (http://piedmontave.com/customer-loyalty/)
Who is Tommaso di Bartolo?
Serial Entrepreneur and Startup Investor, Author, Advisor, and Faculty at the University of California Berkeley, Tommaso has built four tech startups from scratch and has two exits under his belt.
David Mitroff Ph.D., Professional Connector: a vision of Piedmont Avenue Consulting, Professional Connector. A vision of Piedmont Avenue Consulting, Inc. We organize and promote hundreds of Bay Area business networking and social mixers to specifically target Business Strategies and Small Medium Business Enterprises and provide industry professionals with a chance to make new business and personal connections, build their network, find new clients, and expand their business. We bring the SF Bay Area working community together and strive to promote positive business relationships.
David Mitroff, Ph.D. is a business growth strategist, speaker, and author who founded Piedmont Avenue Consulting, Inc. (PiedmontAve.com), that creates brand awareness, strengthens customer loyalty and streamlines business processes. David and his team advise clients on leveraging technology for creative initiatives from strategy through implementation.
David inspires individuals and organizations to think differently through his keynote talks on a wide range of topics including Business & Entrepreneurship, Leadership, Branding Management and Innovation.
"THINGS DON'T JUST HAPPEN, YOU HAVE TO CREATE OPPORTUNITIES FOR LUCK TO OCCUR"
David Mitroff, Ph.D. is a business growth strategist, speaker, and author who founded Piedmont Avenue Consulting, Inc. (PiedmontAve.com), that creates brand awareness, strengthens customer loyalty and streamlines business processes. David and his team advise clients on leveraging technology for creative initiatives from strategy through implementation.
David inspires individuals and organizations to think differently through his keynote talks on a wide range of topics including Business & Entrepreneurship, Leadership, Branding Management and Innovation.
"THINGS DON'T JUST HAPPEN, YOU HAVE TO CREATE OPPORTUNITIES FOR LUCK TO OCCUR"
keynote speaking areas
The best event marketing strategies, along with step by step event production and promotion guidance.
Dr. Mitroff shares his best business and marketing secrets to successfully grow a business.
A dedicated edition for Law firms and lawyers to educate them on how to grow a Law firm Business.
Learn the critical success factors for business growth with the systematic approach for leveraging KPI´s.