Learn from business expert and seasoned consultant David Mitroff, Ph.D. how to promote and grow a brand or business with proven creative and innovative marketing strategies with minimal investment. One needs to acquire an understanding of the process of planning and formulating strategy in the global business environment, and furthermore use key social marketing concepts to evaluate situations and make business decisions. It is also important to think strategically to deliver sustainable, competitive advantages through social marketing. With this knowledge, it is critical to use data-driven marketing to deliver a return on marketing investment (ROI) in any organization and know the key metrics every marketer needs to know.
BUILDING A BRAND
Building a brand is all about utilizing the strengths your business already has, while formulating growth strategies in the most efficient way possible. With this keynote, you will learn how to grow your brand strategically and with the most minimal investment.
Understanding and Formulating Strategies
- Looking into emerging concepts
- Reading educational books
- Learn from professionals
- Attend small conferences
- Brainstorm, brainstorm, brainstorm!
Using Key Marketing Concepts
- Combine personal and professional strategies
- Identify your market and target consumers
- Identify the wants and needs in your target market
- Satisfy better than your competitors
Social Marketing
- Go to events
- Network as much as often as possible
- New people everywhere! Meet in a multitude of settings
- Don’t be afraid to cold call
- Interview other leaders
Delivering ROI
- Data-driven marketing, track your numbers
- Know the key metrics every marketer needs to know
- Try to use platforms which are user friendly, such as Google Analytics
- Keep what works, rework what doesn’t
David Mitroff, Ph.D. is a business growth strategist, speaker, and author who founded Piedmont Avenue Consulting, Inc. (PiedmontAve.com), that creates brand awareness, strengthens customer loyalty and streamlines business processes. David and his team advise clients on leveraging technology for creative initiatives from strategy through implementation.
David inspires individuals and organizations to think differently through his keynote talks on a wide range of topics including Business & Entrepreneurship, Leadership, Branding Management and Innovation.
"THINGS DON'T JUST HAPPEN, YOU HAVE TO CREATE OPPORTUNITIES FOR LUCK TO OCCUR"
keynote speaking areas
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