How to promote and grow a brand or business with proven creative and innovative marketing strategies with minimal investment?
Learn the 15 essential marketing metrics such as Brand Awareness, Test Drive, Customer Lifetime Value, Click Rate, etc. that lead to better decisions, drive revenues and create new markets.
Acquire an understanding of the process of planning and formulating strategy in the global business environment
Use key social marketing concepts to evaluate situations and make business decisions
Think strategically to deliver sustainable competitive advantage through social marketing
Explains how to use data-driven marketing to deliver a return on marketing investment (ROI) in any organization
In-depth discussion of the fifteen key metrics every marketer needs to know
Practical examples of how to apply the principles in small and large organizations
David Mitroff, Ph.D. is a business growth strategist, speaker, and author who founded Piedmont Avenue Consulting, Inc. (PiedmontAve.com), that creates brand awareness, strengthens customer loyalty and streamlines business processes. David and his team advise clients on leveraging technology for creative initiatives from strategy through implementation.
David inspires individuals and organizations to think differently through his keynote talks on a wide range of topics including Business & Entrepreneurship, Leadership, Branding Management and Innovation.