Social media and online marketing is everything in today’s world. If you didn’t post about what you ate or where you went on vacation, then to the rest of the world, you didn’t do it. Social media in the San Francisco Bay Area establishes a way to constantly communicate with one another without it being considered work or time away from life. Best of all, social media is helping businesses get their brand, name and products out there. Social media is never going to hurt business growth and it can work as an effective customer relationship management tool. Social media has helped companies like Purge Labs, Prism, and 6 Pack FitnessYour business can communicate with its customers directly. With a global pandemic going on, some businesses are failing, while others are adapting. Social media promotion is a key component to adapting to this new world of business we are in. Throughout this article are 5 ways to promote your brand on social media as well as spike sales.
1. Simple advertising posts
Promoting your businness and promoting your product on social media is an easy and effective way to get your product seen by potential customers. If your business has social media accounts, you can just make a post saying, “Hey! Here’s our product, this is what it does, and this is why you need it.” If your business has a big following, this is great advertising in itself. If not, there are ways to make a small payment and get your product post to show up as an advertisement on potential consumers’ feeds (Instagram and Facebook ads). You have a good chance of popping up in the feed of many people who live in the SF Bay Area. This works with all kinds of social media.
2. Contests or raffles through social media
A great way to not only get your product out there to new consumers, but to create a want for your product is through social media contests. You can have the advertising of your product done for you by offering one free product to the winner. You can do a raffle for the winner, but to be entered in the raffle, they have to share your post or tag a certain amount of people in the post. Now more people are sharing your product and even if they don’t win, your business is in their mind and they might just buy your product anyways.
3. Deals and promotions
What is the point of having deals and promotions on products if no one knows about them? People are doing their shopping online now more than ever so you need a social media marketing strategy for your business. If you only have in-store promotions, chances are not many consumers will know about them. If your business posts promotions often on social media, it will most likely attract more followers that way they are in the loop of when a product is on sale or what the business is offering. At the end of the day people like sales, the more they know about them, the more willing they are to purchase.
4. Testimonial posts.
You still want to let consumers know that they can trust you, which is difficult to do without an in-person experience. That is why customer testimonial posts can benefit from promoting a product. 6 Pack Fitness and Prism have had great success from customers sharing their experiences with the public. You can post videos of customers saying how much they love the product, how often they use it, and what they use it for. Or you can do a blog post sharing more details on your experience. It now gives your future customers that trust in your company. The crazy part is that you earned their trust through a screen and not an in-person interaction. People want things that other people want. The more testimonials you have, the more people will want your product.
A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.
— Scott Cook, founder, Intuit
5. Posting community outreach
Let’s be honest. It is not enough to have an outstanding product. Your product has to be helping the community or your business has to be supporting the community to really stand out amongst competitors. Posting your product out in the community or posting about donations from every purchase going to a cause can draw in more customers. It will make your product show up more if someone searches for a community cause and your product pops up. For example, you could donate $5 dollars from every purchase to a program helping the homeless in the SF Bay Area. Or think about Solar Panel. Their product is sustainable and is helping bigger issues than just the consumer sees. It is great publicity and it can be done within the business. No press needed, just a simple social media post.
Social media has woven itself into the way of living, especially in the San Francisco Bay Area. Make sure it is live and your social media is sure to help your product in some way, whether it is gaining customers or creating a relationship with those current customers. Everyone is using it for fun, so why not use it for your business as well. A big following could lead to a sold out product. If you truly don’t know where to start with using social media to manage your product effectively, give Piedmont Avenue Consulting, Inc. a call today for their extensive experience in business marketing and business growth.
Piedmont Avenue Consulting, Inc. is a San Francisco Bay Area based business development and marketing consulting firm who creates brand awareness, strengthens customer loyalty, and increases lead generation by leveraging new technologies and streamlining business processes. Clients who hire us as marketing experts and business consultants include new and established companies, restaurants, franchises, law firms, high-growth start-ups, retail specialty stores, professional services firms, individual entrepreneurs and other diverse organizations.
